Sarah Johnson
Senior Product Manager
Profile
Product manager with 8+ years of experience building B2B SaaS products used by over 2 million people. I lead cross-functional teams from discovery to launch, with a strong focus on user research, experimentation and measurable impact.Professional Experience
- Senior Product ManagerNorthwind Software · Toronto, CanadaMar 2021 — PresentLead a squad of 12 engineers, designers and analysts on the core analytics platform. Grew weekly active users by 43% in 18 months through onboarding redesign and pricing experiments. Introduced continuous discovery practices; shipped 30+ validated features per year.
- Product ManagerMaple Digital · Montreal, CanadaJun 2018 — Feb 2021Owned the payments roadmap for a fintech app serving 400k customers. Reduced checkout abandonment by 18% after rebuilding the mobile payment flow. Coordinated compliance work for PCI-DSS certification.
- Associate Product ManagerBrightApps · Ottawa, CanadaJul 2016 — May 2018Managed a self-serve CRM add-on from beta to $1.2M ARR. Built the company's first A/B testing practice with engineering.
Education
- MBA, Product LeadershipRotman School of Management, Toronto, Canada2019 — 2021
- B.Sc. Computer ScienceUniversity of Waterloo, Waterloo, Canada2012 — 2016
Certifications
- Certified Scrum Product Owner (CSPO)Scrum Alliance·2020
- Google Analytics Individual QualificationGoogle·2019
- Pragmatic Institute — PMC Level IPragmatic Institute·2022
Projects
InsightOS Analytics Suite2022 – 2024
Northwind Software · B2B SaaS
Led discovery-to-GA of a self-serve analytics platform now used by 2M weekly users. Redesigned onboarding and packaging; +43% WAUs in 18 months.PayFlow Mobile Checkout2019 – 2021
Maple Digital · Fintech
Rebuilt the mobile payment journey end-to-end. Cut checkout abandonment by 18% and unblocked PCI-DSS certification for the squad.Publications
Continuous Discovery at Scale2023
Product-Led Journal, Vol. 12, No. 3
Peer-reviewed article on running 30+ validated experiments a year inside a B2B product org without slowing delivery.Pricing Experiments that Compound2022
Mind the Product Essays
Case study of packaging and price tests that lifted expansion revenue 21% while protecting conversion.Awards & Honors
Product Leader of the Year — Finalist2024
ProductTank Toronto
Recognised for measurable growth of InsightOS and for building a repeatable discovery practice across three squads.Excellence in Cross-functional Leadership2023
Northwind Software Annual Awards
Internal honour for aligning engineering, design and GTM around a single outcome dashboard.Volunteer Experience
Mentor2021 – Present
Ladies Who Product — Toronto chapter
Monthly 1:1 coaching for early-career PMs on discovery interviews, stakeholder maps and career framing.Workshop facilitator2020 – 2022
First-gen Founders
Ran quarterly product-strategy clinics for first-generation founders shipping their first B2B product.Courses & Training
Product Strategy2023
Reforge
Growth loops, positioning and sequencing bets for multi-product platforms.Measuring Product Success2021
CXL Institute
North-star metrics, experiment design and interpreting mixed qualitative/quantitative evidence.Patents
Adaptive Onboarding Graph for SaaS Cohorts2022
USPTO · US 11,234,567 B2
System that routes new users through personalised activation paths based on cohort behaviour graphs.Risk-aware Checkout Routing2020
CIPO · CA 3,012,445
Method for selecting payment rails in real time from fraud-risk and conversion scores.Conferences & Talks
Keynote — Shipping Discovery, Not Features2024
ProductCon Toronto
1,200 attendees. Playbook for keeping continuous discovery alive as teams scale from one squad to a tribe.Panel — Experimentation Ethics in Fintech2023
Mind the Product London
Discussed consent, dark patterns and fair testing when experiments touch money movement.Professional Memberships
Product Management Association of Canada2018 – Present
Professional member
Active in the Toronto peer circle; co-host of the quarterly PM case clinic.Scrum Alliance2020 – Present
CSPO member
Certified Scrum Product Owner in good standing; mentor in the Alliance community directory.Portfolio & Links
InsightOS public case study2024
sarahjohnson.dev/insightos
Problem, constraints, experiments and outcome metrics for the analytics suite launch.Product teardowns & talks2023 – 2024
sarahjohnson.dev/talks
Slide decks and short write-ups from ProductCon and Mind the Product appearances.Career Objectives
Next 24 months2025 – 2026
Scale the product organisation
Grow from one squad to a multi-tribe model while keeping a weekly discovery cadence and a shared outcome dashboard.Long-term2027+
Chief Product Officer path
Lead product for a global B2B platform, with a culture of evidence-based decisions and inclusive mentoring.Personal Details
- NationalityCanadian
- Date of birth12 March 1992
- Marital statusMarried
- Driving licenceClass G (Ontario)